Instagram is more than just a digital scrapbook for celebrities and your friends’ selfies. It’s a never-ending reality show filled with triumphs and mishaps for anyone who chooses to share them. From the Kardashians to Dwayne “The Rock” Johnson, everyone’s lives are captured and curated within a phone-shaped frame. With such a large audience, Instagram is a great platform for brands to reach people with relevant content and products.

But how much does it cost to advertise on instagram? That depends on a number of factors.

How much is it to advertise on instagram  target audience, market, and the type of ads you use all play a role in how expensive or cheap it is to run an Instagram ad campaign. For example, if you’re targeting a niche demographic audience – such as a specific age range or industry – then you can expect your costs to increase. This is because the Instagram algorithm has to work harder to understand if your ad is relevant for this audience.

The Ultimate Guide to Instagram Ad Costs: Budgeting for Success

The amount you’re willing to pay per click is also a significant factor in how expensive it is to advertise on Instagram. Finding the right bid amount is a delicate balancing act that requires a strong understanding of how to optimise campaigns and how to manage budgets.

The day of the week that you’re running your ads can have an impact on how much it will cost to advertise on Instagram too. This is because users tend to engage with Instagram on the weekdays, rather than on the weekends.