Best Digital Advertising For Outdoor Hospitality
Now that Covid-19 are lifted and people are returning to public spaces, marketers are gaining confidence in Out-of-Home (OOH) advertising, especially digital OOH. With the ability to create interactive ad experiences, like touchscreens or augmented reality, brands can reach consumers across all of their consumer journey touchpoints.Read more insiderperks.com
A key element to OOH marketing for hospitality is user-generated content (UGC). Your website and social media should all have spaces for this type of material, where guests can share their experiences at your hotel or lodge. This can be a powerful way to change the minds of indecisive guests.
Trailblazing Your Marketing Efforts: Top Digital Advertising Tips for Outdoor Hospitality Businesses
In addition to UGC, you should also use your digital presence to keep your audience up-to-date on everything going on at your venue. For example, if you are undergoing a major renovation that will enhance the guest experience, be sure to include this information in your newsletters. This is a great opportunity to highlight what sets your hotel apart from the competition and build trust with potential guests.
Instilling confidence in your clients can help them make the most of their OOH budget. Show them how other hospitality businesses have used OOH to meet or exceed their goals, if possible. For example, a hotel can showcase the “Recommended by Duncan Hines” shingle in magazines from The New Yorker to Playboy. This will give your client a concrete example of how an ad campaign can succeed, giving them confidence their own ad campaigns will be successful.